When it comes to senior services, the Newquists are keeping it in the family.

Sensitivity, understanding, and compassion are so important when it comes to helping people with the big changes in their lives. When seniors are moving out of family homes — either to “rightsize” into something more suitable, or to transition into life in an assisted living environment — it can have a dramatic impact on the entire family. The brother-and-sister team of Dana Newquist and Nancy Newquist-Nolan works closely with families to help them through these changes in this emotional time in their lives.


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Dana Newquist, who owns and operates the downtown Santa Barbara assisted-living dementia care specialist Mission Villa, has been in the memory care business for 24 years. He started his career in the early days of tech, founding Computer Plaza in 1981 (near Harry’s Plaza Café), as well as Montecito Video and Summerland Video. He was looking for a new venture in the mid-1980s when his sister Lyn Dorenzo, the oldest of the seven Newquist siblings, came to him with her gerontology degree in hand and a thesis project describing a new assisted-living model that was more like a home and less like an institution.

She’d taken the thesis to the bank for a loan, but they wanted a business plan. “Well, my sister was a great gerontologist, but she wasn’t very well
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